The Gaylord Rockies adds a 2.5% “public fee” to guest folios.
Please note – Daily resort fee USD 23 plus tax will be added to room rate-incl access to resort pools and fitness center, high speed Internet and more. 2.5 pct public fee also added to rate.
A ‘public fee’ certainly sounds like a tax. However the City of Aurora, Colordo doesn’t impose such a thing. And other Aurora hotels don’t appear to charge this either.
And if it’s a junk fee disguised as a tax, such as for use of ‘public’ facilities on property – why doesn’t the hotel’s $23++ resort fee cover that?
Gaylord Rockies, Credit: Marriott
Marriott doesn’t own very many hotels, and as a company they’ve seemed much more interested in avoiding angering property owners who pay them franchise and in some cases management fees. But they’re also a data machine. They should be knowledgeable about hotel taxes in the jurisdictions where they operate and should compare those to the fees properties they work with charge. Ultimately the value in Marriott is their brand and customers should be able to trust the bookings that they make through their platform. Marriott needs to audit the fees that its hotels charge.
To be sure Marriott isn’t alone in working with rogue properties. Both Marriott and Hilton had hotels flying their flags while hitting up guests with extra charges to cover their property taxes, and to make matters worse these taxes actually covered debt service on investments which lowered each hotel’s costs. Go figure.
However Marriott just entered a settlement promising to be more transparent about fees. It says they’re responsible for the information provided by franchisees. And they’ve agreed not to engage in deceptive or unfair practices with respect to advertising mandatory fees. They need to live up to this.