Barry Biffle, as Vice President of Marketing at Spirit Airlines, brought us some of the most juvenile ads in the history of aviation (and that includes from Russian and Vietnamese airlines).
Biffle is part of a tangled web of people in the airline business. I met Biffle years ago at a hotel bar near US Airways headquarters in Crystal City after he, Baldanza, and John Reistrup participated in a chat on Flyertalk.
He shared at the time that US Airways members were redeeming on Star partners at about the rate Star partners were redeeming for travel on US Airways; what would happen to tickets in the event the airline liquidated; that Pittsburgh customers would continue to have the best non-stop flying options with US Airways; and how they were thinking about Caribbean expansion.