The Eastern Airlines Shuttle concept began with no advance tickets and no check-in even. If you showed up for a flight, you were promised a seat. By 1988, Eastern was in trouble and Donald Trump picked up their Northeast Shuttle from that carrier’s bankruptcy.
Though he tried a year later to leverage his small carrier to acquire American Airlines, his foray into the airline industry lasted only three years. The Trump Shuttle is now the US Airways Shuttle and itself adopts the American Airlines brand October 17.