And they even seem to recognize that they’ve done real damage to trust in the program.
They’re not taking actual substantive steps to undo any of the changes they’ve made, but they promise to be transparent.
Here’s a note I’ve just received from Mark Weinstein, a Vice President at HHonors.
I wanted to personally let you know we are updating a few hotels’ reward categories as part of our periodic review process and, even more specifically, share with you that this year we will not be making any major reward category changes or introducing new hotel reward categories. We are taking steps to be even more transparent by better communicating adjustments within the reward categories directly to members and advocates like yourself.
Effective April 15, 2014, 25 of our hotels and resorts (0.6% of our properties) will be increasing hotel category, and 14 of our hotels and resorts (0.3% of our properties) will be decreasing hotel category. We’ve made these modifications based on periodic reviews of our hotel reward categories as new hotels join the program and market dynamics change. The Hilton HHonors Standard Room Rewards Point Pricing Tool will reflect these changes as of April 15.
In addition, we will be shifting away from the cycle of annual reward category announcements. I believe that through transparency in our communications, we can develop a greater level of trust, which is critical to a healthy relationship with our members. To that end, we want to give members full visibility into any hotel category adjustments – including the introduction of new redemption hotels – so we will be sharing an updated list of adjusted hotels on HHonors.com on a periodic basis. HHonors members will be able to see which hotels are changing categories, as well as the category assignments for new hotels. This list, the Standard Room Rewards Update, can be found on the HHonors.com Using Points page under Standard Room Hotel Categories.
I welcome your thoughts on this new process and if you have any questions, please feel free to reach out.
IHG Rewards Club promised yesterday no changes at all for 2014 hotel categories.
So early indications are that last year was the big hotel devaluation year. I’m hopeful that Marriott’s massive changes last month will wind up an anomaly overall for 2014 in the hotel space.