News and notes from around the interweb:
- Why does British Airways spend so much on ads that aren’t designed to sell flights? In my view BA did real damage to its brand under the leadership of Willie Walsh and then Alex Cruz. It operates in a premium market and has to attract premium business. So brand investment, rather than direct sales, matters most for them at this point in time.
imagine a world where ads can actually look this good and be effective while NOT being covered in CTAs or flashy headlines
bravo @uncommon_studio @British_Airways https://t.co/J5dc3VbFyo
— Taylor Peterson (@spacecasetay) March 28, 2024
- Japan finally allowing rideshare, sort of. They’ve kept it banned to protect the taxi industry but now:
Japan on Monday launched ride-hailing services in Tokyo, with other areas across the country to follow suit in a bid to address a nationwide shortage of taxi drivers.
The country partially lifted a ban on the services earlier this month, allowing drivers with a standard license to offer taxi services on specified days and hours using their own private vehicle, provided they are under the management of a local taxi company.
…About 80 drivers were available as of Monday morning, with the services used around 50 times before 9 a.m., according to the association.
- The Governor of Colorado and Mayor of Denver want non-stop flights to Auckland but that seems like a stretch because, aside from demand, the city’s elevation will make such a long distance flight logistically challenging.
- Korean Air business class passenger feels ignored when crew’s full attention is directed at K-Pop band members on board
- Passenger gets called out for calling out Delta flight attendants on their devices.
Passenger on active witch hunt trying to get flight attendants fired
byu/wingsfever indelta - To cut costs, Germany will only allow legislators to fly business class on trips over four hours
Was in London last week. Saw the BA ad campaign above and loved it. I never remember ads but that one struck me. I made a series of dirty jokes about what they should replace the ppl in the windows with and suggested the creation of a series of bawdy memes. I was the hit of the party.
Delta needs to PERMA-BAN that Karen for daring to complain about the world’s #1 PREMIUM airline. While they’re at it, PERMA-BAN their entire family…and friends too!
I’ve used Uber and Uber Eats in Japan. They are just regular taxis with an Uber sticker on them and there’s an added surcharge. The GO app is much superior. I only use an app when I’m in a remote location. Otherwise it’s much cheaper just to hail a taxi, especially in Tokyo. I’m curious if this will reduce the price now.
Nothing more stupid-looking than a dolt fool using a mobile phone … therefore Delta employees using mobile phones are … stupid-looking ?
Mr. A on Korean Air sounds very entitled. I have flown Korean Air a number of times in coach and have never had a problem with their service. Maybe having seat 01J comes with expectations of the flight attendants fawning over you on a Korean Air flight.
The logo and plane is front and centre – very much a direct sell. Just done in an brekthrough attention grabbing way that doesn’t use all caps.
Not to be confused withs oft sell ’emotion’ campaigns that bury the brand name or identity so much you remember the ad more than the brand
“… aside from demand, the city’s elevation will make such a long distance flight”
Should not be a problem… it’s all downhill !!!
This article missed the mark on being even remotely interesting. Swing and a miss.