British Airways has announced the introduction of a lifetime elite status program. (This has been fairly expected.)
Your lifetime Tier Points earnings are listed when you log into your Executive Club account.
Lifetime Gold status is earned after accumulating 35,000 tier points. That’s a lot — Gold for a single year requires 1500 points.
Compare that to a “million mile” program where flying 100,000 miles for 10 years is enough to earn status. The minimum required with British Airways is more than 20 years of flying at the top tier level.
On the other hand, Gold is the top British Airways status you can generally earn based on flying alone. So that should probably be compared to 2 or even 4 million miles in a miles-based lifetime program in the U.S. At that level, it’s not all that unreasonable.
What’s missing, then, is lifetime status below the top tier level. And British Airways hints that could come in the future.
However, what I do find especially cheeky is that it was only a year ago when British Airways declared it would not honor british midland lifetime elite status. British Airways acquired bmi, and since BA did not offer lifetime elite status they did not give bmi’s qualifying elites lifetime status in the British Airways program. Only now, a year later, BA introduces lifetime status. What about those that had earned it in the past through bmi?
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[…] and notes from around the interweb: Euan points out in the comments to yesterday’s post on British Airways lifetime elite status that BA is also offering […]