Aug
01
2023
Too many restrictions, too long to wait to benefit, but all of those are in place of course to limit the cost to the airline of offering this. You get to use the discount in a short window (breakage) and that window is during an expected lull in travel (when there are seats they wouldn’t sell at full price) – all while ensuring most that take advantage of the discount will be buying a ticket they probably wouldn’t have otherwise. So they hope to drive incremental revenue now, and also at time of redemption, while offering those jumping through their hoops a good deal.
