Airlines

Category Archives for Airlines.

One Of The Four Men Who Gave Us The First Frequent Flyer Program Has Passed Away

Apr 23 2020

Rolfe Shellenberger, who with a couple of other executives under American’s Senior Vice President of Sales and Marketing Tom Plaskett (once considered a possible successor to Bob Crandall) worked with consultant Hal Brierley to launch American AAdvantage as the first mileage-based frequent flyer program in 1981.

Many forget that Shellenberger’s AAdvantage was introduced as a promotion, and wasn’t made indefinite until April 1983 two years into its life. It wasn’t obvious at the start how big this would become. He wasn’t just known for frequent flyer programs, but also took credit for putting pianos on 747s.

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Stimulus Checks Going Out The Door… To Airlines

woman using ATM
Apr 21 2020

So far $2.9 out of $25 billion has been disbursed “to 54 smaller passenger carrier and two major passenger airlines,” and agreements have been reached with Allegiant, American, Delta, Southwest, Spirit and United.

It turns out the government has put itself on a payment plan to fulfill its bailout commitments.

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Branding Videos Are Tough During The Pandemic. American Airlines Pulls It Off.

Apr 21 2020

American is out with a new video, You Are Why We Fly. That’s not one of American’s new slogans (e.g. “caring for people on life’s journey”) but does harken back to one of the airline’s more important messages of the past: we know why you fly.

‘You are why we fly’ speaks to why they keep going in the face of unprecedented challenges, why they continue the business with fares so low and planes so empty, why employees travel from place to place and continue to interact with customers at the airport and on board even in the face of the global pandemic.

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Norwegian Air Declares Four Subsidiaries Bankrupt

plane on runway
Apr 20 2020

Norwegian’s failure was one of 10 things I told you to expect from the coronavirus crisis. They’re now putting four subsidiaries which employ crew into bankruptcy and terminating other staffing agreements. They’re blaming the choice on which companies to put into bankruptcy on lack of subsidies by the governments of Sweden and Denmark.

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