In the past few years we’ve seen a proliferation of merchant-funded credit card offers. Whether it’s a year of Door Dash Dash Pass from Chase or $15 per month credit at Uber from American Express Platinum, a credit with airport security fast track service CLEAR, or $50 twice a year with Saks, numerous businesses want access to a credit card company’s customers.
Banks are attracted to benefits they can deliver to customers at no or low cost (or even at a profit, the details on each deal are different). And bundle enough of these benefits and you can sell an annual fee increase, too, helping the bottom-line for a card product that may be struggling to earn a profit despite being very attractive to consumers.