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SkyMiles Stagnation: Delta’s Loyalty Program Hits A Ceiling As Competitors Climb

delta airplanes on tarmac
Apr 17 2024

Delta may have tapped out the potential of SkyMiles. With 30% of active members already holding their credit card, that explains the move last fall to push their most engaged members to spend more on their cards – or lose the benefits of status. They can’t just add more cardmembers to grow, and there’s no more money to take from American Express for existing business.

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