When Marriott announced they were buying Starwood, the news was met with great consternation among Starwood’s frequent guests. That’s because Marriott – the larger program – isn’t known for treating elites especially well despite having the toughest top tier to earn among the major programs (Platinum requires 75 nights).
So it was pretty exciting when Marriott announced this morning that they were rolling out new benefits similar to Starwood offerings. The biggest new benefit was guaranteed late check-out for Golds and Platinums, but it looks like they’re really just playing marketing games.