Cosmopolitan Las Vegas Now Part Of MGM Rewards, Elite Benefits And Combined Status In Effect

by Gary Leff

Cosmopolitan Las Vegas has had its own loyalty program, as well as a relationship with Marriott.

MGM operates Cosmopolitan. It, too, now has a relationship with Marriott.

It’s a complicated, complicated world that just got a little simpler because Cosmopolitan’s own Identity program has been merged into MGM Rewards.

MGM Rewards revamped its elite program two years ago to become generally richer, more like Caesars Rewards, and harder to attain through anything but gambling. The chain had gone through a period trying to establish relevance for traditional hotel guests and families, but clearly doubled down on gaming with the refresh.

  • Points in Cosmopolitan’s program have been transferred to member’s MGM accounts (check to be sure!).

  • Cosmopolitan Identity members had their tier points moved into MGM Rewards tier credits based on July 30, 2023 – July 29, 2024 earnings, and those were doubled. In addition they received an Identity Table Play Bonus amount based on table play during this period. These tier credits combined with any that may have been in the member’s MGM Rewards account.

      Identity Tier Points (as of July 29, 2024) + Bonus Identity Tier Points + Table Games Tier Points + Existing MGM Rewards Tier Credits = MGM Rewards Tier Status

    [I]f a member had 1,000 Identity Points and 80% of those points were earned from slots, 800 Points would be allocated to Slot Dollars and 200 would be allocated to MGM Rewards Points

  • This should mean more members with status than before, from the combination of status credits in two programs; the bonuses moving Cosmopolitan program credits; and the fact that Identity members didn’t earn elite points for table games but their play is credited when being moved into MGM Rewards.

    There will be partisans disappointed – who focused on Cosmopolitan’s program and who don’t like the tier qualifying rules of MGM Rewards – but they certainly have more options now and ability to earn and spend rewards. And this should help bring more MGM Rewards business to the Cosmopolitan property as well.

    • About Gary Leff

    Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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    Comments

    1. My comps were so much better with just Cosmopolitan. I am very disappointed on this merger.

    2. Count me as one of the disappointed. Mgm had already changed Cosmopolitan, it no longer has the vibe, but it was nice while it lasted. For me, there are few reasons to visit Las Vegas now and don’t know that any Las Vegas property has the ability to create another unique space.

      Don’t like MGM, nor sharing my money with them.

    3. I imagine the biggest change will be the clientele. Cosmo *supposedly* attracted the young and beautiful. MGM is generally more of a cross section of America.

      In reality, the Cosmo pool will change from dad bods to granddad bods.

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