Delta Devalues SkyBonus Program Without Notice Or Even Announcement [Roundup]

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About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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  1. There ought to be a consumer protection law requiring loyalty programs to give 6 months notice of changes.

  2. I agree with the NSFW video. American Airlines phones are stuck in the 90s. In 2022, it is good to learn American Airlines is keeping up with computer system technology by upgrading their departure gate computers from Windows 2.x to the less error-prone Windows 95.

  3. The Skybonus devaluation is actually massive . Really morally reprehensible to make such a move without any notice . This was an ethically bankrupt move .

    Skybonus tickets were also available for use on partners such as AF KL KE and VS . This is a game changing move that requires more attention .

  4. If anyone is still surprised that Delta would make an unannounced move that screws their frequent flyers I really don’t know what to tell you. This has been their MO for a long time. They’re the pioneers in the war against loyal customers.

  5. @gary – you should take a look at the valuation that was placed on SkyBonus points when a person was prosecuted for defrauding the airline by improperly obtaining over 40 million SkyBonus points . I believe that the valuation was around 4 cents per point . Now …. not so much .

  6. Fool me once, shame on you
    Fool me twice, shame on me

    I’m not even sure where to go when Delta has fooled customers dozens of times in the past few years. I suppose you could argue that hub captives have little choice but to stick with Delta but for anyone else: run, run quickly.

  7. @Christian:

    Fool me once, shame on you.
    Fool me twice, shame on me.
    Fool me three times, as I have Delta Diamond Medallion or Delta 360° status.

  8. Regarding the SkyBonus elimination of overseas flights, they might as well have simply ended the program, as far as I’m concerned. The value of these points has dropped from roughly a penny apiece to 1/3 of a penny, in the unlikely event that I’m going to fly Delta domestically before the end of the year for an unreimbursed ticket. That’s 1M+ points, out the window, on Dec. 31.

    More than any other airline I can think of, Delta shows an absolute contempt for frequent flyers.

  9. @Doug: Well said. It is so true. Simple question – if Delta, American, or United does not value loyalty, then why should flyers be loyal to them? You know that you earn “Skypeso”; You know that you are being screwed over and over and over… and you still want to be loyal to Delta, American, United, then why are we complaining here? Are the FF programs of those three are the best comparing to other members in their alliances? If not, you know what to do.

  10. @T: I don’t think there is any real value left in any US airline frequent flyer program. I think that the bank programs make sense, but only because of multiple partners and transfer bonuses. It’s absurd that Avianca has a much better Star Alliance program than United does, that Iberia has a better oneworld program than American Airlines does, and that Skyteam — thanks largely to Delta — is all-around hopeless.

    A family member just scored a business-class seat to London for 10,000 miles and $950 — not on any US airline, but on Virgin Atlantic. Another family member got a business-class ticket back from Paris for 37,500 miles — not on any US airline, but on Air France. For Delta, it’s game over, with United and American soon to follow.

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