Delta’s current inflight magazine Delta Sky launched in 2009. The magazine was outsourced, published by MSP Communications. It used Delta’s brand, was distributed on Delta aircraft, and Delta’s media team promotes it on the Delta.com website. It’s always been presented as Delta’s:
However writers were not Delta employees. Now they’ve lost their jobs.
It seems like such a minor thing among all that’s happening, but just a heads up that the Delta Sky magazine team (including me) has been laid off and the mag is no more. I was deputy editor there; it was such a great job and a truly wonderful team. I will miss it ✈️ 💔📔
— Dana Raidt (@dana_darko) March 30, 2020
The $58 billion airline bailout will require carriers accepting money not to lay off their staff until October 1. However these protections do not apply to contractors, or employees of partners.
An early move by US Airways management after taking over the airline was to outsource American Way magazine. At the time I hadn’t realized it was being produced in-house, except that The Onion once suggested that the airline stop flying passengers to focus on its core magazine business.
At the moment, without passengers flying, there aren’t many people to advertise to – and ad revenue was the reason for producing the content. As SkyMall learned, inflight internet and personal entertainment devices mean there’s no longer a captive audience for selling inflight. Nonetheless, these magazines survived. I have to think Delta’s won’t be the only casualty.