The New York Times‘ Stephanie Rosenbloom has returned to twitter after a long absence, bringing news of a surprising new marketing tie-in between Delta and Tinder the looks-based app which began for hookups but which has grown to include dating and even friendship (and which popularized ‘swiping left or right’ depending on what you think of a person, or mostly about their photo).
1.) @Delta has teamed up with Tinder (yes, you read that correctly)…
— Stephanie Rosenbloom (@stephronyt) June 7, 2017
2.) The idea behind the @Delta – Tinder relationship: "singles who show a love for travel are more likely to be swiped right”…
— Stephanie Rosenbloom (@stephronyt) June 7, 2017
3.) So @Delta has painted walls on Wythe Avenue in Williamsburg, Bklyn (by illustrator Andrew Rae) that you can take pix in front of…
— Stephanie Rosenbloom (@stephronyt) June 7, 2017
4.) …and post on Tinder (or anywhere really). There are nine destination backdrops incl. Paris, London, & Mexico City. (Pic via Delta) pic.twitter.com/D8MGlp1iPI
— Stephanie Rosenbloom (@stephronyt) June 7, 2017
Is this an attempt to appeal to millennials.. or because they’re doing it in Brooklyn is it outreach to hipsters?
Either way I don’t know that anyone, anywhere would have thought “Fly Delta, Get Some.” Virgin America’s soon to disappear brand.. maybe.
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Damn. I wish I can earn miles for swiping 😉
“Fly Delta, Get Some”
Best. Copy. Ever. Think it’ll fly?
How much is some? A little; a lot?
“Fly Delta, get a little”.
Not that’s a slogan I believe would be an attention getter.