Earlier I reported that Delta appears to be charging more miles for elites booking economy awards than general members. Logged in elites would see a one-way flight for 17,500 miles that general members would see priced at 12,500 miles.
Delta spokesman Anthony Black emails,
I Saw your note on the award price issue. We are currently investigating and working to resolve the issue. I’ll let you know what we find.
It sounds as though this is not intentional, and should not be an ongoing issue.
That doesn’t mean Delta won’t adopt variable award pricing in the future, and that the formula for such pricing won’t be opaque. But it doesn’t seem as though they intend to charge elite members logged into their accounts more miles for the same awards that general (non-elite) members can get for less.
And I wouldn’t expect them to. Their narrative is that they want to reward their most profitable customers more than others. There are minimum spend requirements for elite status. As a result, if anything, I would expect variable pricing to make the miles of elites more valuable than everyone else, not less, if status plays into valuation at all in the future.
My own followup will include asking whether Delta will be identifying any elites that paid more miles as a result of this glitch, and whether they will be proactively contacting those members to refund their points…
[…] 24th. As it was going live this morning, I noted that a Delta spokesperson had reached out to View From the Wing. They are “investigating and working to resolve the […]