Both Starwood and Hyatt allow their loyalty program members to earn points for dining at a hotel restaurant… when not a registered guest at the hotel.
Starwood has done this for years, and Hyatt rolled out the benefit for the most part across their hotels in 2012. (I got to use the benefit with Hyatt for the first time back in November when I had dinner in DC with Mommy Points)
Starwood makes it easy, while you’re supposed to be able to hand over your member card with the bill and have them credit you in my experience folks in the restaurant often don’t know about the benefit let alone how to credit points. So you wait for the points not to post, then submit a missing points request — I send in an email with a scan of the bill, and Starwood posts the points no problem.
Hyatt says you need to work directly with the restaurant (they also give points for spa services) if the points don’t post, you don’t go to corporate, but things have worked smoothly so far.
Apparently, though, there’s a new innovation in earning points for dining — @GlobeTrotScott tweeted
Just did an @OpenTable reservation at a Starwood hotel restaurant and was asked for my @SPG number! Love it!
He tells me he’s had that experience at Lamb’s Club in New York and also at Adour at the St. Regis in Washington DC.
If points post seamlessly that’s potentially huge — for the customer, no more hassle and awkwardness with the check, ready to leave but dealing with a restaurant staff with no idea how to post the points, and for the loyalty industry with hotel points potentially becoming a cross-platform currency the way that airline miles have, an incentive to make purchases from vendors in other industries even. (No question Starwood has been creative in that space, launching Crossover Rewards where status is reciprocally recognized between their program and Delta’s, as I undestand it after Marriott and Delta couldn’t come to terms on a cross-selling partnership.)
I really like the Park Hyatt’s Blue Duck Tavern and the St. Regis’ Adour in DC, so when someone else is paying either would be my pick, since you can earn OpenTable points and loyalty program points for your check. It sounds like Starwood is going a step further, making the points collection process easy.
Has anyone else been asked for their Starwood number when making a restaurant reservation at a hotel’s restaurant?