The Emirates no-notice devaluation of premium cabin long haul awards is going to get worse, according to the airline. They’ve only just gotten started with itineraries to and from Dubai.
According to the airline, it will take until January 31, 2023 to fully roll out their devaluation plans:
In line with current market conditions, Emirates Skywards is introducing an increase on Skywards Miles required for Upgrade Rewards and Classic Rewards booked in Business Class and First Class. The increase will be gradually introduced on reward tickets across the Emirates network between 22 December 2022 and 31 January 2023.
To reduce the impact of this change on our most loyal customers, we will be increasing the bonus Skywards Miles earning opportunities for all Platinum, Gold and Silver members travelling with Emirates.
On all Emirates flights booked from 31 January 2023 onwards, Skywards Platinum members will earn a further 100% of the Economy Flex+ Miles earned on a given route (increasing from 75%); Skywards Gold members will earn 75% of the Economy Flex+ Miles earned on a given route (increasing from 50%); and Skywards Silver Members will earn 30% of the Economy Flex+ Miles earned on a given route (increasing from 25%).
An increase in bonus miles earned on flights for Skywards elite members doesn’t come close to ‘reducing the impact’ of this change.
- They’re saying existing miles you’ve earned in the past are worth less
- Give them even more business after they’ve broken your trust, devaluing without notice, and they’ll give you more miles to make up for it
- Which you can expect them to devalue again without notice. Lucy, Charlie Brown, football.
Emirates Skywards is simply not a trustworthy program. The only use for the program for anyone in the U.S. is transferring points in from a bank program to book an award immediately – keeping a balance of zero. By the way they still haven’t even said what the rest of the devaluation will look like – just that it’s coming!
Original December 23 post follows:
Emirates has instituted a ~ 20% increase in miles required for premium cabin awards on many non-stop itineraries to and from Dubai, while so far leaving connecting itineraries and fifth freedom routes unchanged, though that could change. This was done with no notice, and after already raising business class award pricing earlier this year.
The Skywards mileage calculator showing what awards should cost hasn’t yet been updated, so they tell you awards will cost one price and charge a different price.
Right now the best way to redeem for Emirates awards in business class is through Aeroplan. There’s a brief window to use the standard Aeroplan redemption chart for Emirates travel, and Aeroplan doesn’t add fuel surcharges.
Otherwise you’re usually transferring bank points to Emirates, and they’re a transfer partner of all of them. And the Skywards program was already expensive for long haul premium cabin travel, even before this year’s increases.
The change, which was first noted by Monkey Miles, is really dirty pool. A relatively low value program to begin with, Skywards is also untrustworthy, consistently making their program even lower value – by surprise though it should not come as a surprise by now.