Aeroplan, the frequent flyer program that will remain associated with Air Canada until 2020, is apologizing for a survey sent out to members. They promise to delete “all data collected” from it as well.
This was a survey that Aeroplan offered 100 points for members to complete and included 80 questions, among them whether members agreed:
- “there is too much immigration. It threatens the purity of the country.”
- “Getting married and having children is the only real way of having a family.”
- “The father of the family must be master in his own house.”
- “men have a certain natural superiority over women, and nothing can change this.”
Copyright: ronniechua / 123RF Stock Photo
I actually don’t think there’s a huge issue in asking people if they believe these things. I don’t see the upside, though, it’s not clear how Aeroplan would behave differently as it crafts its offerings for a post-Air Canada future. Unless of course they plan to offer members the ability to redeem points for Stepford Wives, or to allow members to burn points to sponsor deportation of foreigners?
Aeroplan’s owner Aimia says the survey was handled by an outside marketing firm and they “failed to properly review the questionnaire” before it went out.