Hertz is installing UVeye inspection portals at its biggest U.S. airports this year. Atlanta was the first, but they expect to hit 100 airports before 2025 is over.
Now they scan cars as they’re being returned – vehicles drive through a camera‑and‑sensor tunnel and get an ‘MRI for vehicles’ to log damage in a way that rental staff never did before. It also finds hard to spot damage such as under the vehicle, uneven tire wear, hairline cracks in the windshield.
It seems that hotels may be getting ready to follow suit.
[H]otels, for instance, are already using AI-powered sensors to monitor air quality and trigger fines for smoking or vaping in rooms. But Hollander warns that sometimes the sensors trigger false positives.
“Like someone using a hairdryer or aerosol spray — and guests get hit with $500 charges without ever lighting up. It’s not hard to imagine how that could go south quickly,” Hollander said.
..“They’re using AI more to flag potential issues — like a room that smells off, linens that don’t meet standards, or maintenance problems — and then looping in a human for the final call,” Hollander said. For now, the AI is acting more like a very observant assistant than a judge and jury.
“But it’s clear that hotels are heading in the same direction,” he said. “Between computer vision that can detect damage or wear in a room, and AI that analyzes guest behavior or room conditions in real time, the tech is already there.”
The problem with Hertz AI scanning of vehicles before and after rental is:
- They take photos at different angles and in different lighting, so pre-existing damage may be missed at the start of the rental, and blamed on the customer when the car is returned
- It represents a shift from not whacking every customer for every ding (normal wear and tear) to going after 5x more customers for things that used to be too minor to bother with
- They layer on multiple sets of fees, and apply their own damage estimates, so the costs they pursue against the customer seem disproportionate and unreasonable
- And they discount the charges for customers who pay right away – while eliminating the discounts for those who argue (because getting a response to any dispute over the charges pushes the customer beyond the window for ‘discounting’ to a more reasonable charge).
The problem with hotels adopting a Hertz model of scanning rooms for damage, scuffs, furniture out of place or missing items mirrors the frustrations customers have with Hertz but goes absolutely beyond those.
- The AI scanners watch the room. How do you know they aren’t monitoring you while you are in the room? There’s a huge privacy violation in having what’s (temporarily) your personal space watched by an AI.
- The damage might be done by housekeeping, but the guest gets blamed!
Plus, there hotels are so much more competitive. There really aren’t great rental car companies. It’s a terrible business, with mostly a terrible product. You can leave Hertz (and you probably should) but Avis is only marginally better. National looks good by comparison, but there’s no real premium rental car experience at scale. Hotels, on the other hand, could actually win business by promising to respect their guests.
(HT: Gene)
It takes only one rental from Hertz where they falsely accuse you of damaging their car and charging you an insane amount for repairs and lost business to make you realize that it’s worth using rideshare. One time alone could be a years worth of ride share
I imagine the credit card companies who offer CDW on car rentals will deal with this and disallow hertz (like they now disallow rentals in certain countries).
Any hotels that try this crap will be instantly blacklisted from any potential business I may give them in the future. Screw that crap. I’ll stick with hotels that aren’t trying to nickel and dime you from behind without even the courtesy of a reach around.
What is that Sting and The Police said:
Every breath you take..
And every move you make..
Every bond you break..
Every step you take..
I’ll be watching you..
Absurd invasion of privacy, but I guess no one cares anymore. We really should be fighting this.
The Hertz “discount window” is pretty vicious.
Reminds me of the legal system where you plead guilty to a much lesser crime and get the certainty of knowing you won’t go to trial and risk being found guilty of serious offense.
Regarding hotels, I would not stay at a hotel using AI to monitor a room that I was occupying.
Regarding Hertz, why does anyone use them at all? I certainly would not.
I travel to the same city every other week for work (among other cities it hit regularly).
This pushed me to bite the bullet and buy a used car to have in town. Cuts down on costs and eliminates any surprises. In the end I save a couple hundred bucks a month.
Hertz made their choice. I made mine. Elite status with rental car companies come with no benefits so I don’t feel like I’m losing anything. In fact, I’m getting a nice car…that’s mine.
When you mentioned room monitoring, my eyebrows went up. I’d want a lot more info on this before I’d stay at a hotel using that. That sounds really creepy.
Yeah….not a fan.
Still not over it, them calling it the “MRI for vehicles” still doesn’t make sense to me.
@1990 — Good song!
@Parker — Smart, sounds like the right move.
@greggb57 — Nice picture! @1990 will appreciate that as well.
What’s next? Hotels using AI to figure out which travelers are refilling their minis from the big bottles of shampoo and conditioner in the shower? Auuughhhhhh!!!!!!!1!
@ JimC2 — Hotels will soon install “AI” devices that will only release one serving of shampoo/conditioner/shower gel per registered guest per day. Same goes for toilet paper. Need more? Bring your own!
Enterprise/alamo sacked us$300 in the UK for a scratched tire and my friend got the same when she was in Northern Ireland a month later. Is this a trend
Gary, none of this shit is AI. We’ve had the ability to monitor air quality in a hotel room, or xray scan a car for years. All this was doable without LLMs.
Please stop repeating company’s marketing spin. It’s just using sensors in new customer unfriendly ways
@ Tomri — Not a trend, but a SCAM. Maybe more of us should try this:
Good article, thanks Gary. You mention “there’s no real premium rental car experience at scale”, maybe that’s true for premium-only, but National clearly offers that experience. I’ve been in the National Executive tier for over a decade, and they have BMW’s and Audi’s available, clearly premium cars. That’s certainly a sliver of what they rent, but those vehicles are available.