For the past 3 months, Hilton has been running their ‘Double Your HHonors’ promotion where you choose between earning double Hilton HHonors points and earning double miles.
As I wrote when the promotion was launched,
As with all Hilton properties a good chunk will be non-participating. In some sense that’s fine, this promotion isn’t lucrative enough to get you to move any business to a Hilton property. As a result, you’ll collect the bonus when it happens to apply and won’t collect it when you happen to stay at a non-participating property. It’s more points, but not so much that you should even pay attention to when you’ll get them.
The biggest problem with Hilton promotions is the often greater than 1000 hotels that do not participate.
They’ve brought back ‘Double Your HHonors’ for June through August (registration required) and this time there are no non-participating hotels.
The promotion itself still isn’t all that lucrative, but it’s tremendous progress that all Hilton HHonors hotels participate.
Starwood often has promotions with plenty of non-participating hotels. When they’ve done global promotions, that’s required that the bulk of funding come from the progam itself rather than from the properties. (As a result, those tend to be less generous promotions.)
I’m curious how Hilton managed to re-run the same promotion with all hotels onboard. But kudos to them for doing that.
Double Hilton points is almost always the better bet than double miles
Now that there’s no longer a ‘points and fixed miles’ earning style at Hilton, you earn either ‘points and points’ or ‘points and variable miles.’ If you’re earning miles, it’s normally one mile per dollar.
So if you choose double miles, you earn an extra one mile per dollar. If you choose double points, you earn an extra 10 Hilton points per dollar. While Hilton points aren’t exceptionally valuable, Hilton points are worth about 4/10ths of a cent apiece and so 10 Hilton points are worth 4 cents. There’s no single airline mile worth 4 cents.
If you do want double miles though you need to have selected “Points and Miles” as your earning style preference and must have an airline partner selected.