With the worst hotel revenue and occupancy recession in decades as a backdrop, this Flyertalk thread broke the news that Hilton is devaluing their points.
Hilton posted new points requirements on their website, but promptly pulled the information.
[W]e do have an update to point redemption amounts and hotel categories beginning January 15, 2010.
A representative of Hilton HHonors confirmed that a change was coming, but that they weren’t ready to share the details:
Later this month we will be announcing the updated reward chart, which will go into effect mid-January 2010
In contrast, as a result of the recession, Starwood reduced the points cost of a large number of their properties this past February — and I fully expect that they will do so again this coming February.
Hilton on the other hand appears posed to create a new redemption Category 7 and likely shift properties up the category chain, on net increasing the points cost of redemption nights. We’l have to wait until “later this month” to know for sure what form this will take.