Le Bijou’s CEO says he noticed a drop off in three night bookings, but green shoots in the form of 14-day stays. He learned these were guests quarantining from the SARS-CoV-2 virus. And he realized there was an opportunity to stay in business by meeting guest needs.
- Minimizing human contact, eliminating in-person check-in and offering a digital butler service. They already have no common areas.
- Offering in-room COVID-19 testing for $500; nurse visits twice a day for $1800; 24 hour care for $4000 a day.
- Food delivery and private use of sanitized gym
Le Bijou Münsterhof / Paradeplatz
A stay costs $800 to $2000 a night, though health care workers are being offered free stays to permit them to work overtime and avoid commutes.
And they’ve come under tremendous criticism for offering this. Rough Guides CEO René Frey, for instance, claims it’s irresponsible for the family-run business with 60 employees to try to survive without a government bailout because it evinces a “lack of solidarity with all the small shops” who are forced to close. If they have to suffer, the hotel business should suffer too.
Moreover charging $500 for in-room tests is an affront because government testing costs less than $200 (that you have to go out to a clinic for, potentially exposing others or being exposed, and non-citizens staying on property wouldn’t be eligible for government health coverage).
The socialist ethos isn’t just about making sure people have what they need, it’s about making sure nobody has more than that.