In the US nearly all commercial airports are owned and managed by local governments.
Airports derive their revenue from largely from:
- Passengers: facilities fees that are part of your ticket
- Airlines: gate leases and landing fees, which are recouped by your fare
- Concessions: leases and a percentage of revenue from the restaurants and shops in the airport, that are paid for out of your spending there
Then there’s the spending side, it’s amazing how much airports spend and often go over budget. I’ve written about massive cost overruns in Denver and how even their budget for monitoring costs went massively over budget.
It’s striking to me that yesterday Dallas Fort-Worth airport rolled out a new logo. DFW is ditching their blue and white logo for orange and adding the tagline “Travel Transformed”
Of course, “I’d fly out of DFW but I don’t like their logo” is something said by no passenger ever. But I was interested to see what this project cost the airport. DFW engaged Interbrand to do the work.
They will be rolling out this new brand and replacing the blue over the next three years.
So about the firm’s success with the branding of Mexicana…
Remember that the next time you see an airport complaining that they need higher ticket taxes.