Back in November, a reader asked how many elite frequent flyer members programs have.
American AAdvantage is ~ 100 million members. United’s program should be in the 80-90 million member range, and Delta SkyMiles should be in the 75-80 million member range.
There are 50,000 – 60,000 Executive Platinum top tier American AAdvantage members. There are about the same number of Delta Diamond members.
I’m always interested in these numbers, so I was intrigued to learn about Leclub Accor hotels elite numbers as reported via their CEO:
- there are 20 millions of Le Club members, among which 4 millions are active (20%). Active means at least 1 stay/year.
- 300-400K Silver members (so 7.5 to 10% of active members)
- 150K Gold members (so <4 % of active members)
- 70K Platinum members (so <2% of active members)
[…] mileage-based frequent flyer program launched by Texas Air in 1979 to today’s programs that boast of tens of millions of members, travel loyalty programs have grown massively and become hugely profitable over the last few […]