Back in November, a reader asked how many elite frequent flyer members programs have.
American AAdvantage is ~ 100 million members. United’s program should be in the 80-90 million member range, and Delta SkyMiles should be in the 75-80 million member range.
There are 50,000 – 60,000 Executive Platinum top tier American AAdvantage members. There are about the same number of Delta Diamond members.
I’m always interested in these numbers, so I was intrigued to learn about Leclub Accor hotels elite numbers as reported via their CEO:
- there are 20 millions of Le Club members, among which 4 millions are active (20%). Active means at least 1 stay/year.
- 300-400K Silver members (so 7.5 to 10% of active members)
- 150K Gold members (so <4 % of active members)
- 70K Platinum members (so <2% of active members)