How Much You Need to Spend to Earn American Airlines ConciergeKey Status

ConciergeKey is American’s revenue-based top level, given to very high revenue customers and those who influence significant business for the airline.

It’s the ‘super secret’ level that George Clooney had in Up in the Air. The program began mostly for corporate travel buyers and folks in their old VIP program back in 2007, and gradually expanded to individual high revenue customers.

ConciergeKey customers get priority for upgrades and other waitlists, use of Flagship check-in, can confirm upgrades using miles without a cash co-pay, and have myriad other benefits including use of the airline’s business class Flagship lounges when flying domestically. Over the summer they even got Flagship Dining invitations.

On tight connections ConciergeKey members may be met on the jetway of their arriving flight and driven on the tarmac to their onward gate in a Cadillac (United uses Mercedes and Delta Porsche).

You cannot qualify for ConciergeKey with a specific amount of flying or a published amount of spending, however in the recent past $50,000 in a year has frequently been enough (or buying a $50,000 ‘AAirpass’). Sometimes the amounts have been lower. ConciergeKey is also given out to decision-makers of big corporate contracts. Before the US Airways merger there were between 10,000 and 15,000 ConciergeKey members.

JT Genter recently wrote that the criteria for the status was getting more restrictive, because one member was being told his $50,000 spend so far this year was insufficient to get renewed.

What was reported though in the member e-mail JT wrote about was a ConciergeKey challenge: spend $14,000 on American flights (no codeshares or partner flights) flown between November 12 and January 25 to re-up the status.

In fact this looks similar to the ConciergeKey fast track offer which was available to targeted members this past summer. The offer was targeted at AAdvantage members who would not otherwise have achieved the status.

There were four spend levels for American Airlines flights that had to be met during a 90 day period. Different members received different amounts, $10,000; $12,000; $14,000 EQDs; $16,000. It’s notable that the annualized ranges here run from $40,000 to $64,000.

After successfully completing the promotion, updated status was promised within 10 business days with member kits following in 4-6 weeks… which seems insane to me. ConciergeKey recognition should happen immediately. That said, even within ConciergeKey some members are more important to American than others.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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  1. My Dr is a Concierge Key Member and he hates American too
    I thought it might have been the holy grail
    I’ve been helping him find other programs so he can have better options for travel programs and better customer service and greater value all the way around
    I’m a peon Lifetime Platinum that has even technically been reduced to Gold now that
    they have Platinum pro
    I’m here to tell you there is life after leaving American and it feels great
    Unlike American trying to go for great 😉 🙂

  2. Well…I am Key and must say I like it. I am bearing down on 500K miles (it was 600K last year) as I write, most of which is domestic and international on AA with some Cathay thrown in. I happen to think AA has improved over the last few years and, unlike Delta (who ran Diamond me off to another airline) , is trying to do good things for its higher-spending passengers.
    If we want to pick on anyone, let’s start on BA….. (which I flatly refuse to fly, even on AA codeshares). And I’m English.

  3. It seems kind of unethical to give Concierge Key status to decision makers at potential customers. Really those people should be flying the same way that their travelers will be flying. Furthermore, I wonder how much flying the decision makers actually do?

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