Hilton has introduced advance upgrades for elites. Seventy two hours prior to check-in upgrades are automatically processed, and elites receive a notification and are able to select a room from the new upgraded room category through the Hilton mobile app.
The major limitation here is that these are upgrades to ‘enhanced rooms’ and hotels still have zero obligation to upgrade elites to available standard suites, the way Marriott requires (but often doesn’t enforce). It doesn’t hold a candle to Hyatt which requires upgrades at check-in to include standard suites for Globalist members, and allows confirming of upgrades to standard suites at time of booking as well.
Loyalty Lobby has uncovered interesting information about Hilton’s new automated upgrades, the priority order in which guests get upgrades.
- Guests on redemption stays costing over 100,000 points, regardless of status
- Lifetime Diamonds
There’s no information about prioritization within tiers, but two interesting items emerge.
First, award stays are prioritized over paid stays. They want guests to have great experiences using points. And they believe in this so much that they’ll upgrade a general member on an award stay over a Diamond paying cash.
Second, lifetime Diamond isn’t just Diamond for Life, it’s effectively its own top tier above Diamond since lifetime Diamond members get upgrade priority over Diamonds.
This new upgrade benefit applies to stays at Waldorf Astoria; LXR; Conrad; Canopy; Hilton; Curio; DoubleTree; Signia and Tapestry brands.
These upgrades do not apply at Embassy Suites; Hilton Garden Inn; Hampton by Hilton; Tru; Homewood Suites; Home2 Suites; or timeshare properties.
Update: Hilton clarifies that award stay doesn’t actually trump elite status (so it seems an elite member on an award stay would trump a paid stay within the same elite tier, and that general members on award stays do not actually get upgrades).
Hilton Honors elite members are eligible to receive a complimentary upgrade based on a mix of criteria, including their membership status, room inventory at the hotel and length of stay, to name a few. These factors help us award upgrades to make elite members’ stays more meaningful. Gold, Diamond and Lifetime Diamond members are eligible to receive a guaranteed room upgrade 72 hours prior to their arrival based on hotel availability, and member status/tier is the first criteria considered.