Hyatt is adding more than 30 hotels in 7 European countries, focusing on Germany and Central and Eastern Europe, by partnering with Lindner hotels to bring their properties into the Hyatt brand and loyalty portfolio.
Most of the Lindner properties will become JdV by Hyatt hotels, converting existing Lindner Hotels & Resorts, me, and all hotels brands. This will give Hyatt 15 new markets. It’s not a large deal in the context of Hyatt’s overall footprint, growing their portfolio by a couple of percent, but it continues to cement the chain’s European expansion.
Hyatt’s CEO emphasizes (for investors) that they aren’t buying real estate, just signing on the Lindner chain and offers,
The addition of Lindner’s desirable hotel portfolio will substantially grow Hyatt’s brand footprint in Germany and bring our guests and ultimately our World of Hyatt members to a variety of new destinations across Europe including Kiel, Leipzig, Sylt, Bratislava and Interlaken. We are grateful for the trust the Lindner team is placing in us and are excited to strengthen our collective guest offering through strategic capital investments being made by Lindner into the portfolio
Each new hotel makes Hyatt a viable alternative to the larger Accor, IHG, Hilton and Marriott ecosystems. No timeline for integration has been announced but I’d expect we’ll start to see progress in 2023.