GoRemy once tweeted that cashew butter is like peanut butter but with you owning two less dollars.
Biscoff spread is like peanut butter… but with Biscoff.
I was first introduced to Biscoff on WestAir regional flights in California 15 years ago. I was thrilled to find them on Skywest not long after. And now they’re an airline staple.
And now they’re a spread.
There is no great stagnation.