Last month I reported that was discontinuing the sale of fare ‘bundles’ and would change the way they handle upsells.
We don’t yet know exactly what that’s going to look like, since it will be heavily influenced by new stripped-down ‘basic economy’ economy fares whose details haven’t been released yet — we’ll see that before the end of the year. Odds on they’ll follow Delta, which has taken heat for ‘hate selling’.
In preparation for American’s new method of selling tickets, they’ve revamped what the sales process on the website looks like.
Here’s what a fare search used to look like:
Without bundles the presentation got simpler:
Sometime overnight AA.com changed again. Overall I like it. Here’s the lowest-price offering in coach, and in first class, and there are a number of informational features about the flights.
From the booking search you can see a flights details like it’s on-time performance and frequency that a given flight is cancelled.
You can see whether upgrades are available — not just on one flight when there’s a connection in the itinerary (which was confusing — in the past AA.com led you to think that upgrades were available if they were available on just one segment) but flight-by-flight.
You can also see the seat map for a flight before you book.
None of this is revolutionary of course but it’s easily available and presented cleanly in the booking path which is great.
You can also toggle fares to show refundable options:
I do think that flexible versus fully flexible is confusing. And the descriptions of each aren’t really helpful.
Fortunately under details you can see a fare’s booking code, here’s what’s offered under the lowest fare options:
I value knowing the booking class, which used to display by expanding the details of a flight rather than through a popup, because I often want to know if I’ll be able to use Business ExtrAA upgrade certificates for instance.
But if they’re going to show us the booking code, they should provide a link to the fare rules as well. We’re bound by those rules, why not make it possible to see what they are? This ought to be a non-negotiable.
What do you think of the look and functionality of American’s new online booking site?