Marriott’s new loyalty program doesn’t offer a lifetime status level higher than 50 nights. The old Starwood program didn’t either.
However the old Marriott Rewards program offered lifetime 75 night elite status, and those who achieved that status in the legacy Marriott program, got to keep it.
Starwood elites weren’t going to be given that opportunity. Many Starwood members were unhappy and some of the longest tenured most loyal customers petitioned for a change. Marriott lifetime elites were able to get lifetime 75 night status, while Starwood lifetime elites — even those that had stayed more than Marriott’s had — would top out at 50 night status. Ultimately Marriott relented.
Lifetime 75 night elite status, now called Titanium, was offered to anyone that achieved 750 nights and ten years of Platinum status by the end of 2018. Marriott declared that “this is the last year Lifetime Platinum Premier Elite status will be offered.”
However it turns out that it is still possible to earn lifetime Titanium status, or apparently at least 37 years of Titanium status, by buying a Marriott timeshare. mattcng reports,
Just attended a Marriott Vacation Club presentation. At the end of the presentation, they were enticing everyone to sign up, according to what tier you choose, you get an additional benefit of either “lifetime” (which means 37 years) of gold, platinum or titanium & 400,000 – 500,000 MR points. No need to meet the night requirements of the respected elite status.
Select tier of the Marriott Vacation Club. You will be paying in total, over the 37 years, $120,000USD for the equivalent 5,700,000 MR points, 2cents per point. And 37 years of Platinum. Good Deal?
Presidential tier of the Marriott Vacation Club. You will be paying in total, over the 37 years, $150,000USD for the equivalent 15,000,000 MR points, 1cents per point. And 37 years of Titanium. Good Deal?
So it seems this is the last year that lifetime Titanium 75 night elite status will be offered by Marriott based on stay activity but if you fork over cash for a timeshare partner it can still be yours.
Marriott hotel owners are also given Titanium status. And that’s presumably lifetime – the lifetime of owning a property and having it associated with Marriott.
I actually don’t think Titanium status is that much better than 50 night Platinum. You get a 75% bonus on points earned for Marriott spend instead of 50% and the possibility of suite upgrades at Ritz-Carltons; earning it gets you 5 more suite night awards or other choice benefit, . That’s not a lot for 50% more nights. The real incremental benefits of 24 hour check-in and an Ambassador don’t kick in until 100 nights and $20,000 annual spend, and is not achievable on a lifetime basis.
As a result I see 50 night status as the sweet spot — and you can earn that with lifetime nights or $75,000 spend on the premium co-brand Amex card.