Word last month was that Marriott would be changing the rules for lifetime elite status, removing the requirement for number of years in the program, beginning in 2013.
Now Marriott has posted details of their new requirements for lifetime elite status in their Marriott Insiders forum.
The new requirements are:
• Platinum Elite: 750 nights + 2 million points
• Gold Elite: 500 nights + 1.6 million points
• Silver Elite: 250 nights + 1.2 million points
The website isn’t up yet, but they’ll be promoting lifetime status (rather than having it as an unpublished benefit of the program) at MarriottRewards.com/Lifetime.
There are no changes to the number of Marriott Rewards points earned during a lifetime to earn status. Instead, they’ve dropped the requirement for 12 years in the program before being eligible for lifetime status. And they’ve reduced the number of nights necessary for each tier level.
- Silver goes from 600 to 250.
- Gold goes from 800 to 500.
- Platinum goes from 1000 to 750.
There was some nervousness around the impending changes, since lifetime status affects a chain’s most loyal members and their accrual over a series of years. There’s always the risk if you increase requirements that you’ll really undercut the efforts of members who have been striving to achieve benefits for a decade or more and just before they’ve achieved the goal. Reductions in lifetime benefits generate some of the most passionate responses.
So it’s good to see that the changes involve publishing the requirements and making the levels easier to obtain. That should encourage members to stay loyal longer.
(HT: Loyalty Lobby)
[…] (Tip of the hat to Gary) […]