There’s been a great deal of confusion among readers about new Marriott breakfast benefits. Marriott will be offering Platinums and above breakfast at 23 of their 30 brands, and they’ve eliminated the exclusion of breakfast at resorts from the program.
- Sometimes breakfast is provided in club lounges
- Sometimes breakfast is provided in-restaurant
Seared foie gras with eggs at the St. Regis Bali
The reason this is confusing is because Starwood members are used to having club lounge access whenever there is a club lounge.
However not all Marriotts with club lounges in covered brands that are considered resorts are going to offer club lounge access.
Here’s how the breakfast benefit is going to work, and what changes with the new program that starts August 1.
Starwood Members Expect Lounge Access Where There are Lounges
There are Luxury Collection, Tribute Portfolio, a few Ws and even Four Points hotels with club lounges. The standard expectation with Starwood has been that if there’s a club lounge Platinums get access although that’s beyond what the program’s terms and conditions require (access has been for club lounges and not for ‘Towers’ lounges unless staying in the Towers section of the hotel such as at the Sheratons in Hong Kong and Ho Chi Minh City).
Sheraton Saigon Towers Lounge
Hotels Aren’t Going to Have to Stop Offering Lounge Access
The new Marriott program is going to require the same hotels that were required under the Starwood program to offer lounge access to continue to do so. And the same hotels that offered lounge access above and beyond the terms of the program under Starwood can continue to do so under Marriott.
Marriott historically did not require resorts to allow elites to access their lounges. Westins, Sheratons, and Le Meridiens will still be required to allow elites to access their lounges. Marriott is not adding a requirement that other brands allow lounge access.
Real Honeycomb at the Le Meridien Chiang Rai
There’s nothing about the change in program that will cause members to lose lounge access at the Ws in Doha or Guangzhou or the Luxury Collection Grand Mansion in Nanjing. The Hermitage Tribute Portfolio property in Jakarta will presumably continue to give guests a voucher for evening drinks. Platinums will still have access to the club lounge at the Sheraton in the Maldives.
Club Lounge at the W Doha
Some Brands That Didn’t Used to Offer Breakfast Will Start Doing So
The thing that is changing is that resorts at some legacy brands, which didn’t used to have to offer breakfast to elites, will now have to offer breakfast. But they do not have to offer breakfast in their club lounges. A JW Marriott or Marriott resort won’t have to offer lounge access to Platinums, just breakfast.
While “Protea will offer breakfast in the restaurant” there will be food and beverage vouchers at Courtyard, AC Hotels by Marriott, and Moxy hotels.
Ritz-Carltons, Editions, Design Hotels, Gaylord Hotels, Marriott Vacation Club, and Marriott Executive Apartments don’t have to feed you. Neither does Bulgari, they don’t participate in Marriott Rewards.
Some Resorts Don’t Have to Offer Lounge Access
Marriott resorts didn’t have to offer club lounge access or breakfast before. They aren’t being required to add lounge access, but several brands that may have lounges at resorts are required to offer breakfast going forward.
Resorts under the Marriott, JW Marriott, Autograph Collection Hotels, Renaissance Hotels, and Delta Hotels brands will do the following:
- US/CAN/EU will offer Plats a choice of 1,000 points (per stay) or breakfast in the restaurant (per day, member+1 guest)
- MEA/AP/CALA will offer a choice of 1,000 points (per stay) or breakfast in the restaurant (per day, member+1 guest) or an F&B amenity (per stay).
- MEA/AP/CALA – it is the member’s choice (e.g. if a member wanted wine & cheese delivered to their room vs breakfast vs points)
Here’s how advertising got Americans to eat heavier breakfasts: