When something is a devaluation, don’t call it an enhancement. Customers aren’t stupid and they appreciate being told the truth rather than condescended to with obvious spin.
It never amazes me, though, the capacity for media to be spun. I almost can’t even blame Delta, for instance, when they claim their SkyMiles program is ‘a’ best program as judged by an award they didn’t even win — the line gets picked up by either lazy reporters or reporters who don’t know better.
One dirty little secret of journalism, and also of blogs, is that:
- Everyone needs content
- No one has enough time
- People are lazy
As a result if a brand does a good job packaging a story, in essence writing the content for the person they’re looking to publish it, they’re going to get coverage and it’s likely to be the coverage they want.
- SAS admits duty free sales are on the decline.
- Yet says they are dropping duty free sales ‘for the environment’.
Scandinavian Airlines says it will stop selling duty-free goods on its flights to reduce the weight of its aircraft and save fuel and ultimately reduce carbon emissions, saying “every step on the way to sustainable travel is important.”
…Annamatz said Tuesday that “passengers’ buying behavior has changed with fewer inflight sales and sustainability has become more important than ever before.”
The company did not detail how much weight would be cut by the move.
Skift even calls this “a step in the right direction.”
SAS says their duty free sales are down. So why uncritically parrot the explanation that SAS is ending it ‘to reduce carbon emissions’? Notably they did not make this decision when sales were high, only once sales dropped. It’s like Marriott dropping in-room porn for moral reasons, but only after customers stopped buying in-room porn.
The twitter account Awful Aviation Reporting makes a cottage industry out of pointing out inaccuracies in mainstream media coverage of airlines.
"Carnage at ___ Airport" should not be used to tease an article on delayed luggage. https://t.co/6nX5Yz6JyY
— AwfulAviationReporting (@AwfulAviation) April 10, 2018
— AwfulAviationReporting (@AwfulAviation) December 17, 2017
One big mistake I make in my own life is to simultaneously know how bad mainstream media stories are covering areas that I know, like that speaking the words ‘revenue management’ is a secret code that forces airlines to upgrade you. Yet I assume reporting outside my areas of expertise is accurate.