Priority Club has gotten in on the partner promo bonus offers. American pioneered it (in my mileage-awarness lifetime) with their 20/20 offer, 20,000 points for 20 partners to celebrate their 20th anniversary back in 2001.

In recent times Delta has pushed these offers frequently, at least once a year. And US Airways just rolled out theirs for the second year in a row. But I can’t recall a hotel chain making a similar offer in the past.

Personally I love them, the bonuses grow with greater levels of activity and both build excitement and broader awareness of all of a program’s partners. In turn, greater partner activity means more purchases of points from a program, which means ramping up that program’s revenue stream. I enjoy finding the quick, easy, and inexpensive ways to generate partner activities.

And the current Priority Club offering is great because you earn bonus points from the very first partner activity rather than needing 4 or 6 before getting any bonus at all. Points.com, points purchases, points transfers in from other programs, and shopping portal transactions all count.

Just register for the promo and a 4000 point bonus should be easy.  Activity through October 31 counts.  The first partner earns 1000 bonus points, the second 2000 points, the third 3000 points, and the fourth 4000 points, up to a total of 10,000 bonus points.

(Via Loyalty Traveler Blog.)