Kimpton Hotels is providing free therapy to guests. They’re providing “up to 1,000 complimentary video therapy sessions with licensed counselors to any guest over the age of 18 staying at one of Kimpton’s 60+ participating properties.”
And the deal on mental health treatments extends even beyond the stay.
Getting your mind right is perhaps the most important part of wellness. That’s why we’ve partnered with Talkspace, online therapy from the comfort of your phone. Kimpton guests new to Talkspace receive $100 off the first month of any Talkspace plan by entering code “KIMPTON” in the app.
This is a multi-faceted promotion.
- Kimpton is “putting mental wellness front and center in their marketing”
- They’ve entered a marketing relationship with TalkSpace to promote the service to their customers, and to their employees (Kimpton employees also get free therapy).
Is it bad to say that you need to have your head examined if you choose to be loyal and earn status with IHG? Although new elite benefits coming next month could change that.
Associating with ‘wellness’ is a way to create a brand narrative that guests can attach to, in hopes of driving a revenue premium. And this is a way to do it without spending your own money and instead spending someone else’s money. TalkSpace’s share price has fallen 80% since going public in a SPAC deal during the pandemic.
I do like the idea of the front desk being able to refer guests to a therapist when they become too demanding, though.
(HT: Jonathan W)