Milepoint member Kaanapali received a mailing from Chase about a new benefit of the Hyatt Visa:
As a charter member of the Hyatt Credit Card, we look forward to celebrating your one year anniversary, and we are delighted to offer you a gift in recognition of your continued loyalty to Hyatt.
Following your anniversary in (month), you will be rewarded with an Award Night.
– Your award night will be issued in November
– You’re more than welcome to redeem your reward for any available standard room at a Hyatt hotel and resort in categories 1-4
– As a cardmember, you will continue to enjoy this anniversary bonus each year hereafter.”
New benefits are great, especially ones you didn’t know you had and didn’t know what you were getting. It’s a pretty conventional benefit, something that the Marriott Visa offers for instance.
It’s somewhat disappointing that the free night is limited to Category 4 properties, that excludes the best and most expensive hotels. And so some folks on Milepoint are a bit disappointed in the benefit. Of course, no category limit would be better. And making it a suite night for Diamonds (which the signup bonus offered) would be better. And a suite night with no category limit and a pony would be better still. But I suggested to folks complaining, ‘don’t look a gift night in the mouth’.
See, I”m keeping this card because it’s a no foreign exchange fee Visa which bonuses Hyatt spend. It’s certainly not my primary card for spend, but I wasn’t getting rid of it to begin with, if I get a free night that’s nice. I’d rather use that free night in New York at one of the Andaz properties, or at the future Park Hyatt, to be sure. Rather than say in Ft Lauderdale.
But this does at least begin to address one of the shortcomings of the card, the two major ones are that it had a nice signup bonus (especially for Diamonds) but not much to encourage retention and also that while they nicely encourage you to get the card (two free nights at signup) there isn’t a whole lot of reason to spend on the card outside of for non-US transactions (to avoid foreign currency transaction fees).
I’d love to see the free night permissable at a higher redemption category, but it’s a free night. But mostly I’d love to see some sort of threshold bonus for spend, X nights and Y stays towards status for spending $Z or XXX bonus points after $ZZZ in spend in a calendar year. Those would go a long way towards incentivizing real spend on the card, something I don’t do a ton of presently.
The free night isn’t actually limited ‘to charter members’ but rather a new benefit being rolled out now, they’re informing original cardmembers first because they’re the ones who will be getting the benefit first. The free night is supposed to credit 6-8 weeks after cardmember anniversary each year.