Stopping by Staples to pick up Amazon and Starbucks gift cards (because I prefer to earn 5 points per dollar for my purchases rather than just 1 point), I noticed a store card I hadn’t seen before.
I’m used to seeing Southwest Airlines, Marriott, various gas stations, iTunes, and cards for a bunch of restaurants I wouldn’t want to eat at.
This was the first time I saw gift cards for Whole Foods:
I went to a talk by John Mackey, co-CEO of Whole Foods, earlier in the year at the National Press Club. His interlocutor asked about Whole Foods prices, repeating the mockin name “Whole Paycheck” to which Mackey replied “I’ve never heard that one before.” And in fact there are some items that are much more expensive there, in some cases reflecting higher quality, and also some items you’ll find less expensively.
But earning 5 points per dollar on my whole paycheck has a certain appeal to it, actually!