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Earlier in the week IHG Rewards seemed to devalue their points raising the cost of many properties without notice. Indeed, 100,000 points was no longer the most you’d pay for an Intercontinental and it became possible to spend as much as 79,000 points for a single Holiday Inn room night.
The chain explained that this was all part of their dynamic pricing introduced last year, but that didn’t quell the masses. It seemed a short-sighted play to reduce costs at the expense of long-term member value, and it was bad for franchisees as well because it meant they’d see less revenue from fewer award night bookings.
It appears that IHG has at least partially reversed course with properties reverting to the pricing we saw before this week – although this may not be true for all properties or all dates.
Seems pricing as reverted to the old lower pricing at most if not all properties. Something similar happened when IHG first announced the variable point pricing model as well. Let’s hope the lower pricing remains.
There’s speculation that the higher pricing we saw was all just a technical glitch, but that doesn’t make sense to me since IHG confirmed it was intentional. Either way some lower prices appear to be available again.
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