U.S. hotel occupancy for the week of August 9-15 hit 50.2%, the first time it’s been over 50% since mid-March. In a normal year 50% occupancy is what hotels look like the at the beginning of the year, after the holidays but before business travel starts back in earnest.
The bad news for hotels though is that occupancy usually peaks in August and then begins to decline, with a brief interruption, but largely for the rest of the year.