To be among my favorites an ad needs to be more than clever or visually appealing, it needs to be effective and make sense for the brand that’s doing the advertising.
As we come out of the pandemic, and associated recession or depression, there will be empty seats to fill. While on the way down the first and easiest place to cut spending is marketing, we’ll know there’s business to earn and our economy is beginning to recover when we see airline advertising. That means people are ready to fly, and airlines are ready to compete for this business.