Marriott CEO Arne Sorenson endorsed ‘hygiene theater’ explicitly speaking at Skift‘s Global Forum. He knows that some Covid efforts aren’t effective but sees them as important signaling tools anyway.
Sorenson has previously been an enthusiastic supporter of a strong central Chinese government and its response to Covid-19. At Skift he again talks about their success in handling the virus and simply says that the country’s authoritarianism “is what it is.”