United has held firm that they can take a customer’s money for a lifetime service and change the terms (the “our fingers were crossed” rule). Unlike Delta and American, people who purchased lifetime United Club memberships cannot continue to use United Clubs unless they’re flying United or designated partners same day.
To me United’s decision undermines CEO Oscar Munoz’s credibility to claims that the airline is motivated by a desire to do the right thing for customers. It all come down to trust. But then what do you think their elimination of award charts means?