A year ago Accor Hotels bought Fairmont, and there was no world in which that would be a good thing for Fairmont Presidents Club members (just as over time the IHG purchase of Kimpton wouldn’t be a net plus for Kimpton members).
Years ago Avis rose to prominence with the slogan “We’re number 2. We Try Harder.” Eventually they dropped the “We’re number 2” part and then in 2012 they even dropped the claim that they try harder.