Delta’s incoming President doesn’t want you to redeem your miles for free tickets. Instead he wants you to use your miles at a penny apiece for Stella Artois beer in the airline’s SkyClubs. That’s a bad idea.
Don’t use your points for a new LCD toaster. Do consider using your points (when it won’t break the bank) for an up close performance, with just a few other folks, by a world-renowned artist if that’s the kind of thing that interests you. Or go to the Oscars, because without the contacts your bank has when in the world would you ever get to otherwise?
Both Starwood and Hilton have some great new opportunities.