Cathay Pacific is a storied brand. They’re renowned for quality. I certainly believe they have one of the better first and business class products. I enjoy their service (though it is unobtrusive – rather than effusive – in style). Their seats are excellent. I do not always think their food is very good, though at least in premium cabins it is fine.
I find their logo distinctive, and regardless of what you think of the current design it’s intertwined with the carrier and evokes positive images as a result. Cathay Pacific is refreshing their logo, and painting their planes. I believe only one Boeing 777-300ER has been painted so far.