Everyone Obsesses Over Business Class—Delta President Admits Coach Matters Most, And American Airlines Doesn’t Get It

Sep 12 2025

The coach experience matters as much as business class for an airline – even (and especially) an airline that wants to maximize its premium revenue.

Becoming a premium carrier is a decade-long process. It stretches across the entire product offering, not just premium products. It takes investment and it takes a huge change in culture and mindset. It’s a journey not just for the airline, but for customers as well – who build their perception of the airline through the lens of experience in the back of the plane before considering whether to graduate to more expensive offerings.

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