American is testing offering ‘extended hold’ options for sale on reservations.
American will only charge for the extended hold after 24 hours, so if you select extended hold but purchase or cancel within 24 hours you won’t be charged for the optional hold.
They’re hardly first to this party, it’s been offered by other airlines including United. This is actually something I like to see — it’s added fees, but for something that wasn’t already offered free, it’s truly optional, and it’s added value.