IHG Rewards Club – the loyalty program for Intercontinental, Crowne Plaza, Holiday Inn, and related brands – will be introducing new elite benefits this summer. We know some of those now, and I’ll explain those.
They’re also introducing expiring points. Their points haven’t expired, now they’ll expire after 12 months of inactivity. Elite members get a longer expiration, though.
I go over the holes in the program, what they could do to fill those, and what we know they’re planning so far.