The Most Surprising Thing About Delta’s Changes Is There’s No Good News

Sep 15 2023

Typically when airlines make changes to their frequent flyer programs, they try to balance the bad news with something positive for customers. That may be new benefits, throwing customers a bone. Or it may be some rhetoric about how customers are actually going to be better off with the changes. Executives will say that they ‘listened to customers’ and are making ‘changes you’re going to like.’

There’s really none of that with Delta. Delta is demanding more from customers, and not pretending to offer anything new or more in return.

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